SONGDIAN 618 Shopping F¶↑‍♣estival sales jumped 100%, ranking No. 1‌≥σ& for national camera brands!

With the innovation and improvement of tech∑​β≈nology, the development momentum of the dα≥♠₽omestic digital cameraφ≈ industry is becoming increasingly strong. N≥©ew domestic camera bran™¥‌ds are emerging in the market competitio¥€n. Among them, SONGDIAN, the pioneer of t™₹he domestic imaging brand, has made great∑σε  achievements in the past 618 Shopping Fes✘₽tival. During the promotion  •period, the sales of the entire e-comme÷≈$‌rce network increased by 100% year-on-year, wit₽↓ h nearly 30,000 new users, making it the No.1 bra₹£nd in sales of domestic cameras on ma×σinstream e-commerce p×‍↔latforms such as JD.ε♣com, Douyin, and Poizon.

100% year-on-year growth, record sales in 618

The 618 Mid-year Sale has come to an end, SON'≤GDIAN brand has achieved an increa✔ εse in sales and new users, once again leadin ±☆g the domestic camera industry. As the•₹ε$ pioneer of the domestic imaging₩•π  brand, SONGDIAN officially launched÷‍≤♣ the brand strategy upgrade aπ©✘t the beginning of this year, incrφβλ↕eased investment in brand building, and promoted •<£a significant increasΩ₹e in brand image, influen∞&β★ce and sales. SONGDIAN brand stood out du♥"ring the 618 period and ranked at the top $≈✘of the sales rankings of mainstream e-commerce pl≤★atforms across the entire network. Durin♠∏→g the same period, sales∏→• increased by 100%, setti ±™λng a record high and firmly ranπ₹♦λking as the No. 1 domestic camera brand↓> ↔, which greatly enhanc> ed the brand's industry status and I¶★nfluence.

2.8W+ new users, new choice fΩ‌$©or young people to tak€≈" e photos

The revenue growth of e-commerce br$™ands is in sync with the growth in the number oφ'♠∏f new users. This year, SONGDIAN not only achiev≈¥™♠ed outstanding sales resu​ ≥"lts in 618, but also successfully attracted near'↔α∞ly 30,000 new users, o∞™f which young consumer groups accoε♣♠unted for the majority. This rel‍"•ies on SONGDIAN brand’s years o★∞σf understanding of user needs and segmenteφ¶∏πd tracks. According to statistics, the main hot-s×™elling products of SONGDIAN bra​ nd in 618 are all entry-level→>φ​ cameras. With its styl¶&δish and exquisite appearance design¶£↕←, cost-effective funφ♣∏ction selection and multipl♣$e welfare policies, it has become t€σhe first choice for young people to ™'δtake photos. Its sales vo$"‌αlume ranks among the top φ₩>σdomestic camera categories on multiple platfδ≤¥≥orms across the entire network.

*SONGDIAN Hot-selling Produδ×'≤cts in 618

Competition is fierce, technological innovation¥× contributes to sustained growt★₩¶h

Technological innovation is  ™λλthe key for brands to gain a fo☆≠α£othold in the market and win the favo σr of users. The person in charge of the S>±$ ONGDIAN Brand R&D Center said, "λ♠×We are committed to developing h↑☆igher-quality digital cameras, cφ ₹onstantly improving product h×♠ardware configurations, and cr¶>>∞eating the ultimate digital imaging exp ∑erience for consumers." With the populari£γty of smartphones and the continuous ±↔improvement of camera function€♦ε‍s As a result, the camera industry isβγ also facing new oppor≈₽₹©tunities and challenge'≈≈s. The SONGDIAN brand respo₩•nds to market changes in a timelyΩ"☆  manner, increases inves↑♠←→tment in product research and d✔÷δφevelopment, and introduces advanced sensor tech₹"‌↕nology, image processing al♣♥☆gorithms and artificial i∑☆ntelligence functions to improve the image q€βuality, shooting performanc≠★✘Ωe and user experience of the came≠αβ ra, and create new pr₩¥±λoducts with differentiated comp¶λ​etitive advantages, maintain<÷ing high growth momentum and continuing to le↕∞ad the industry!

The success of SONGDIAN in 618 is no≤>×"t only the result of the brand's owσ★n efforts and innovation, but also a reflec ε✘₽tion of its leading position and strong m≈<arket competitiveness in the camera market. In t∞×≥ he future, SONGDIAN Brand will continue t₩→γπo lead the high-quality ↔‌development of the domestic✘£‍ digital imaging industry <$" as the pioneer of domestic imag"™ing brands, and bring better digital camera ≥→products and experiences to consumers.